A very important part of your persona and identity, niche perfumes communicate much more than your demeanor or clothes. As you speak, lounge or try to impress, these fragrances attract the attention of others, even before they get to know you. Good smells impact human sensory experiences, give off certain vibes, and evoke memories too. Because of this, desirable or otherwise, fashion brands are inextricably weaving fragrances into their brands, employing models that impress, and trying their best for luring in new customers. Acqua di Gio, Polo Sport, or Light Blue…. The list of niche fragrances is indeed endless.
Here, we round up some of the most coveted contemporary and centuries-old houses that are known for their customized, popular, as well as made-to-measure scents. So, if you are still hooked on to Axe, it’s time to move on dude!
Annick Goutal, a well-known name in French High Perfumery, boasts of experienced own in-house perfumers. This brand sticks to the highest metrics of authenticity and quality by making everything, from conceptualization of scents to packaging, in France (exclusively and on their own). The niche perfumes offered by this brand are the handiwork of expert craftsmen.
Founded by Carlos Huber , a popular Mexican architect, Arquiste enjoys credence to many prestigious titles like Fragrance Foundation’s Top 5 Brands Launched in the U.S, Fashion Group International’s Best Fragrance Entrepreneur Brand, etc. The popular fragrances from this brand include L’Etrog, Flor y Canto, Anima Dulcis, L’Etrog Acqua, Aleksandr, and so forth—go for it!
Byredo, a reputed Swedish fragrance house, presents unique cultural references all the way from South Asia. Ben Gorham, its brand’s founder, is half Indian and half Canadian, and makes distinct scents that serve as perfect blends of the East and West. This niche perfume company sources materials from across the world, even as their products are hand-assembled in Sweden.
CB I Hate Perfume
CB, or the abbreviated term for Christopher Brosius, creates various designer lines, custom-made scents with stories that are as interesting and unique as his. Christopher Brosius, once a taxi driver, had gone ahead and launched I Hate Perfumeas many of his passengers wore “some horrible scents.”With anger and enthusiasm, he had written a manifesto, wherein he swore off perfumes as “substitutes for true style.” But then, that’s an altogether different story now—right?
The niche perfumes by Clive Christian boast of some of the highest price tags in the world, and deservingly so. Their ‘No.1’ perfume requires over six months for reaching its “perfect” scent. It is packaged in a polished Baccarat crystal that sports an 18-carat gold collar and an exquisite five-carat diamond.
Founded in 2000 by the oh-so-famous Jean-Claude Ellena, The Different Company is known to be among this generation’s most successful and popular brands. Here it deserves mention that Jean-Claude Ellena has been responsible for making top perfumes for brands such as Bulgari, Hermès, and Cartier too.
Frederic Malle holds acclaim to generations of expertise in the perfumery business, right from the times of his grandpa, the founder of Parfums Christian Dior. As a professional perfume critic and evaluator, Malle went on to create his personal eponymous company dedicated to the promotion of perfume, not merely the brand. He has worked with world-renowned perfumers and is known for creating distinct scents for brands such as Pierre Hardy and Dries Van Noten.
Jo Malone, founded in London, is arguably one of most popular and recognized brands of niche perfumes in the world. Its “Savile Row of scents,” suits the discerning taste of all wearers by layering multiple scents atop each other. The term “fragrance combining” begins with Jo.
Maison Francis Kurkdijan
Francis Kurkdijan, after having graduated from ISIPCA Versailles, the renowned perfume school, had created his signature offering Le Male, for Jean Paul Gaultier. Ranking high on the list of niche perfumes, it still remains as one of the most popular bestselling fragrances, globally.
Kurkdijan founded 40 different fragrances for major fashion houses before creating his breakthrough perfumery, which is now recognized by the likes of WWD!
Gear up to explore the world of niche fragrances and find one that best suits your style—you will be glad you did!
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